Our goal is to make dreams come true. Our core desire is revolution. Our strategy is to disrupt. Together we imagine the Worlds of Tomorrow.
Vision
The real AI story isn’t about the end of the world—it’s about everyone becoming a content creator. But it’s not going to happen the way you think.
Imagine creating content effortlessly—just by turning on your TV to watch the 69th season of your personalized version of Breaking Bad. Or by walking past an ad screen that reads your biometrics and recent activity, generating an offer tailored just for you. Or by playing your favorite video game, unlocking an endless stream of personalized levels.
Sounds great, right? Endless content, made exclusively for you, with no effort on your part.
But here’s the catch: with this flood of hyper-personalized content comes even deeper isolation. The craving for real connection, authenticity, and a sense of belonging will only intensify.
Despite over 15 years of massive investment, only five indie games and zero mobile games have made it into Metacritic’s top 250 games of all time. You can tell, that people consistently prefer immersive, believable worlds over mechanics, memes and even compelling story.
In just a few years, the ability to produce or distribute pixels will not be a problem. It will not be a competitive advantage either.
To survive and thrive in the AI era, both individual creators and companies must adopt an IP-first mindset. IP—or Intellectual Property—isn’t just about a product; it’s about creating a world that spans across platforms and mediums, designed to captivate and engage. The future of content creation isn’t just about how much you can make; it’s about creating worlds people never want to leave.
Mad Crusader is a team of games industry rebels, visionaries, catalysts and shamans. We believe you need to break the rules to make things happen.
We use our own IP development framework to cover the entire lifecycle—from ideation and production to publishing and post-release scaling. We apply it to build our portfolio of original IPs and help as many creators as possible do the same by sharing our tools and systems.
The real AI story isn’t about the end of the world—it’s about everyone becoming a content creator. But it’s not going to happen the way you think.
Imagine creating content effortlessly—just by turning on your TV to watch the 69th season of your personalized version of Breaking Bad. Or by walking past an ad screen that reads your biometrics and recent activity, generating an offer tailored just for you. Or by playing your favorite video game, unlocking an endless stream of personalized levels.
Sounds great, right? Endless content, made exclusively for you, with no effort on your part.
But here’s the catch: with this flood of hyper-personalized content comes even deeper isolation. The craving for real connection, authenticity, and a sense of belonging will only intensify.
Despite over 15 years of massive investment, only five indie games and zero mobile games have made it into Metacritic’s top 250 games of all time. You can tell, that people consistently prefer immersive, believable worlds over mechanics, memes and even compelling story.
In just a few years, the ability to produce or distribute pixels will not be a problem. It will not be a competitive advantage either.
To survive and thrive in the AI era, both individual creators and companies must adopt an IP-first mindset. IP—or Intellectual Property—isn’t just about a product; it’s about creating a world that spans across platforms and mediums, designed to captivate and engage. The future of content creation isn’t just about how much you can make; it’s about creating worlds people never want to leave.
Mad Crusader is a team of games industry rebels, visionaries, catalysts and shamans. We believe you need to break the rules to make things happen.
We use our own IP development framework to cover the entire lifecycle—from ideation and production to publishing and post-release scaling. We apply it to build our portfolio of original IPs and help as many creators as possible do the same by sharing our tools and systems.
Why "Mad Crusader"?
The most impactful stories in pop culture and throughout history often feature a character—a "warrior of light" wielding a sword and divine powers (think Crusader in D&D terms)—who crosses into unimaginable darkness, going mad and turning into a great villain. These are characters of moral complexity who provoke fear, sympathy, and fascination: Darth Vader, Dracula, Paul Atreides, the Emperor of Mankind and his Primarchs, the Lich King, Thanos, Heracles, and even Lucifer.
At Mad Crusader, we specialize in creating fictional worlds with cross-platform franchise potential to captivate half a billion geeks worldwide. Our name encapsulates deep narrative and cross-media ambition with a bold, unconventional spirit.
At Mad Crusader, we specialize in creating fictional worlds with cross-platform franchise potential to captivate half a billion geeks worldwide. Our name encapsulates deep narrative and cross-media ambition with a bold, unconventional spirit.
Vision Essays
In the AI Era, Bill Gates' famous quote sounds like this:
"Content is king, but IP is god."
"Content is king, but IP is god."
The New IP Problem
Interview with Mad Crusader's CEO Yarr Rash
The do's and don'ts of IP development
Mad Crusader in Media
