We've reinvented every step of the game development lifecycle to exponentially increase the influx of visionaries, capital, and cross-media IPs into the content-driven entertainment industry.
Targeting Geeks
The Geek audience has been making people rich since the late 1970s. Fifty-six of the top 100 movies on IMDB and 90 of the top 100 games on Metacritic target Geeks. We've identified 12 major settings that consistently resonate with this audience and reverse engineered them.
Scouting Creative Individuals
We scout individuals who are passionate about video games and geek culture, but who haven’t yet started their projects—though they could, with the right inspiration and support. We offer them an 8-month free incubation program to transform them into IP directors, turning their ideas and aspirations into New IP concepts with cross-media franchise potential.
Designing New IPs: Franchise + Starter Product
We start by asking, 'What if this IP is a success?' and embed cross-media scaling potential during the design phase using a unique 15-step framework. Each New IP concept is a Franchise + Starter Product concept combo with design and business documentation.
Developing 12 Starter Products in 2 Years
We limit the scope and budget of each Starter Product to a AA premium PC game, set portfolio-wide starter product milestones and deadlines, and connect IP Directors and their New IP concepts with proven content production partners. Our in-house team of production and publishing BAMFs provides vetting and coaching throughout the entire process.
Publishing Starter Products and Scaling IPs
We limit marketing budgets to spark Go-to-Market creativity. We supervise and coordinate marketing efforts across the entire portfolio, securing deals with creative and media agencies at the portfolio level to provide better terms for individual projects. We further develop established New IPs through additional investment and cross-media licensing.
Structured Franchise Portfolio
We form batches of up to 12 new IPs, each mapped to one of the target audience's 12 favorite settings. We develop and release these IPs simultaneously and offer IP Directors, investors, and partners IP rights at both the franchise and product levels. This structured approach motivates all parties to establish the initial products as long-lasting IPs while mitigating investment risks and maximizing returns.
New IP Factory
Our incubation, design, development, and publishing framework allows for the release of a new Structured Franchise Portfolio each year: 12 aspiring talents in, and 12 Starter Products out.
Mad Crusader in Media
Covering 12 Major Settings for Geek Audience
Sci-Fi
e.g. Mass Effect, Star Wars, Alien, Star Trek, Men in Black
Fantasy
e.g. Lord of the Rings, Wizard of Earthsea, Stardust, Warcraft, Hellboy
Dark Fantasy
e.g. Warhammer 40 000, Dark Souls, Witcher, Game of Thrones
Cyberpunk
e.g. Bladerunner, Altered Carbon, Cyberpunk 2077, Matrix
Post Apoc
e.g. Walking Dead, Fallout, Mad Max, Last of Us, 12 Monkeys, Waterworld
Alternative History
e.g. Watchmen, Inglourious Basterds, District 9, Vidocq
Urban Legend
e.g. Gangs of New York, Alienist, Penny Dreadful
Noir Detective
e.g. LA Noire, Black Dahlia, L. A. Confidential, Angel Heart, Sin City
Action Blockbuster
e.g. GTA V, Mission Impossible, Die Hard, True Lies, FUBAR
Historical Drama
e.g. The King, Gladiator, Saving Private Ryan, Three Musketeers, Elizabeth, Godfather
Anti Utopia
e.g. V for Vendetta, Black Mirror, Utopia, Equilibrium, Running Man
Heroic Adventure
e.g. Uncharted, God of War, Lara Croft, Indiana Jones
Q:
How's your incubation program different?
A:
There's no formal training for hip hop that makes sense, and there couldn't be one for video games either. If you know the first thing about creative people, the most promising talent is the least likely to take the formal education, incubation, or acceleration path in video games. They either can't afford it or can't tolerate the academic/corporate approach, being non-conformists. Or likely both. That is why our program has an IP design and development framework at its core, but is constantly adapted to each individual participant, their personality, values, passion, and individual progress. And it is also free.
Q:
How you address the risks of a new IP development?
A:
Every investment in a new IP is, at its core, an invitation to take a leap of faith. In essence, the investor is asked to believe that 'somebody has a great idea and will deliver it as a high-quality commercial product.' We transform this coin-toss scenario into three manageable risks. First, we ensure that 'somebody' is a naturally gifted individual who has completed an 8-month program in entertainment IP design and management—matching the intensity of a university master’s program and exceeding it in results. Second, we turn 'a great idea' into a well-structured New IP concept, designed with audience desires, the competitive landscape, and business goals in mind, with the potential for cross-media and cross-cultural scalability embedded from the design stage. Finally, we collaborate with professional content development partners who have a proven track record of delivering high-quality entertainment products and provide a continuous vetting process, instead of pretending that anyone can develop a quality product in their kitchen with friends, given sufficient funds.
World Builders season 2 starts on October 21st 2024. Turn your idea into a cross-media franchise.
It's free. You need to pass assessment. Expect weekly online sessions + personal consultations. Duration 8 months. Unique program, equivalent of Masters in entertainment IP, product management and marketing.
Team
- Yarr RashFounder & CEOSpain
- Al KingBrand & MarketingUK
- Jacob BeuclerGame DevelopmentUS
- Artem ZdasyukEngineeringSpain
- Alexander PollackowTransmediaKenya
- Alex KuznetsovOperationsCyprus
- Mike BadelinCreativePoland