World Builders season 2 starts on October 21st 2024. Turn your idea into a cross-media franchise.
It's free. You need to pass assessment. Expect weekly online sessions + personal consultations. Duration 8 months. Unique program, equivalent of Masters in entertainment IP, product management and marketing.
Mad Crusader in Media
Creating Original IP in the Hottest Geek Settings
Sci-Fi
e.g. Mass Effect, Star Wars, Alien, Star Trek, Men in Black
Fantasy
e.g. Lord of the Rings, Wizard of Earthsea, Stardust, Warcraft, Hellboy
Dark Fantasy
e.g. Warhammer 40 000, Dark Souls, Witcher, Game of Thrones
Cyberpunk
e.g. Bladerunner, Altered Carbon, Cyberpunk 2077, Matrix
Post Apoc
e.g. Walking Dead, Fallout, Mad Max, Last of Us, 12 Monkeys, Waterworld
Alternative History
e.g. Watchmen, Inglourious Basterds, District 9, Vidocq
Urban Legend
e.g. Gangs of New York, Alienist, Penny Dreadful
Noir & Mystic Detective
e.g. LA Noire, Black Dahlia, L. A. Confidential, Angel Heart, Sin City
Action Blockbuster
e.g. GTA V, Mission Impossible, Die Hard, True Lies, FUBAR
History, Myth & Legend
e.g. The King, Gladiator, Saving Private Ryan, Three Musketeers, Elizabeth, Godfather
Anti Utopia & Social Satire
e.g. V for Vendetta, Black Mirror, Utopia, Equilibrium, Running Man
Heroic Adventure
e.g. Uncharted, God of War, Lara Croft, Indiana Jones
Targeting Geeks
The Geek audience has been making people rich since the 1970s. Fifty-six of the top 100 movies on IMDB and 90 of the top 100 games on Metacritic target Geeks. We've identified 12 major settings that consistently resonate with this audience and reverse engineered them.
Vision Masters
We scout individuals who are passionate about video games and geek culture, but who haven’t yet started their projects—though they could, with the right inspiration and support. We offer them an 8-month free incubation program to transform them into Vision Masters, individuals capable of turning their ideas into New IP with cross-media franchise potential.
Designing New IPs
We start by asking, 'What if this IP is a success?' and embed cross-media scaling potential during the design phase using a unique 15-step framework. Each New IP concept is a Franchise + Starter Product concept combo with design and business documentation.
Developing Starter Products
We limit the scope and budget of each Starter Product to a AA premium PC game, set portfolio-wide starter product milestones and deadlines, and connect Vision Masters and their New IP concepts with proven content production partners. Our in-house team of production and publishing producers provides vetting and coaching throughout the entire process.
Publishing
We limit marketing budgets to spark Go-to-Market creativity. We supervise and coordinate marketing efforts across the entire portfolio, securing deals with creative and media agencies at the portfolio level to provide better terms for individual projects. We further develop established New IPs through additional investment and cross-media licensing.
Structured Franchise Portfolio
We form batches of up to 12 new IPs, each mapped to one of the target audience's 12 favorite settings. We develop and release these IPs simultaneously and offer Vision Masters, investors, and partners IP rights at both the franchise and product levels. This structured approach motivates all parties to establish the Starter Products as long-lasting IPs while mitigating investment risks and maximizing returns.
New IP Factory
Our incubation, design, development, and publishing framework allows for the release of a new Structured Franchise Portfolio each year: 12 aspiring talents in, and 12 Starter Products out.